that can be summarized as ....

Call to Adventure

We have ideas for businesses everyday.  However, The Call to Adventure for the Entrepreneur Hero's Journey Is not just for any business, but for the business of your dreams, something from deep inside that you feel reflects your uniqueness as well as your values.  The Hero's Journey Course (link) provides a framework for turning your Call to Adventure into a viable business with the 7 P's or keys to success.  You start with the Hero's mindset, which includes a Positive Attitude and Perseverance, that is necessary for the success of any entrepreneur.

Crossing the Threshold

Many are reluctant or intimidated To start a business to them it seems like an enormous challenge and they don't quite know what to do or where to start. The key is to first understand you have certain advantages and insights into your business and the marketplace that can be transformed with the proper technques into a properly Positioned Product or Service.   

The Abyss: Challenges and Temptations

In addition to the day to day challenges of the business, the primary challenge is to address the seemingly insurmountable task of planning and starting a business.    

The answer to reasearch the needs and problems of the market (Purchasers) and then to develop your business Plan. 

In executing your Plan , it is important to be Proactive  and constantly marketing your Product and responding to the individual needs and wants of Purchasers in your market segment.  Constantly be on the lookout for ways to improve your Product  marketing by Pivoting using the Build-Measure-Learn technique.  

Transformation, Atonement and Return

The concept of the Hero's Journey was popularized by Joseph Campbell, a scholar of mythology,  in his book "The Hero with a Thousand  Faces."  Later, journalist and former Presidential press secretary, Bill Moyers narrated a PBS series called "The Power of Myth," which featured interviews with Joseph Campbell discussing various aspects of mythology, religion and the hero's journey.

The series received tremendous praise according to Moyers, who added that numerous people told him that the series changed their life.  Moyers felt this deep impact was due to the ability of myths to tap into  deeply held beliefs and values, evoking a sense of sacredness within us. He further suggested that myths connect us to something powerful and universal within ourselves.

The steps of the Hero's Journey illustration above include

Call to Adventure  

All of us have a call to adventure, our sacred mission in our life based on our deeply held beliefs and values.  These are your important life goals and dreams based on your core convictions.  Sadly, many of us ignore or detour from our Call to Adventure, when sometimes life and our own insecurities get in the way.

Crossing the Threshold

This huge step involves crossing over from the known world into the unknown world in pursuit of our dreams.  This generally requires the courage to face down our fears which are natural when the quest for our goals drags us into unfamiliar territoy.    

Like our mythological hero, it is important to face down your fears, when descending into the unknown world, as this quote by Joseph Campbell so adeptly summarizes the Hero's Journey, because  "The cave you fear to enter holds the treasure you seek."  Our fear of failure can be so paralyzing, according to slef help author Dorthea Brand, that we never pursue our most deeply held goals.  The key is to act as if you cannot fail. 

The Abyss: Challenges and Temptations

Even our real life heroes, people that many have admired over the years, have faced tremendous obstacles, challenges and temptations in pursuit Of their goals and aspirations.  It is generally during this critical time that our heroes have been able to reach inside that reservoir of the deeply held beliefs, their hero self, and find a way to persevere and be back the challenges.  We are all familiar with the Hero's of our popular culture such as Luke Skywalker in Star Wars and Katniss Everdeen in the Hunger Games,  who were able to persevere in the face of enormous challenges. Also I doubt that you would find any biography of well respected person who didn't contain very similar situation.  

Transformation, Atonement and Return

The images of exhausted athletes, covered in perspiration and sometimes even blood, hoisting their hands or a trophy in victory are enduring, as are the iconic movie images of the destruction of the Death Star  in Star Wars or the battered Rocky refusing to quit.  Who can forget, the dimunitive shepherd boy who challenged the mighy Goliath on behalf of his people. 

Your Hero's Journey

All hero's are really ordinary people who believed and persevered and did extraardinary things.   It's not just historical or mythological hero's, but everday people just like you and me, who responded to their call to adventure, had the courage and faith to enter the unknown world, were abe to prevail against  challenges and setbacks were successful in their hero's journey.  You can too.  We all have a hero inside us, and I can help you access your hero.