Have your ever dreamed about starting and succeeding in your own dream business ... but were overwhelmed and didn't know where to start. Let me take you step by step along your path of the Entrepreneur Hero's Journey where I provide you both the business skills of opportunity recognition and business planning as well as the personal development skills of confidence, perseverance and optimal productivity.
The course introduction presents the historical and contemporary significance of the Hero's Journey, which involves the call to action for a bold adventure and the overcoming of adversity to success. This is not only the storyline of mythology and popular media, but the tale of all human achievement. The Introduction also discusses the 7 Keys or P's to entrepreneurial success: Positive Attitude, Perseverance, customer focused selection and positioning of your Product, Purchaser (customer) acquisition, Planning (your business plan), Proactive execution and Pivoting (changing certain aspects of your business in reaction to market feedback) .
The Entrepeneur Hero's Journey
Module I The Hero's Mindset : Know You Can Do It
The Introduction presents the historical and contemporary significance of the Hero's Journey, which involves the call to action for a bold adventure and the overcoming of adversity to success. This is not only the storyline of mythology and popular media, but the tale of all human achievement. The Introduction also discusses the 7 Keys or P's to entrepreneurial success: Positive Attitude, Perseverance, customer focused selection and positioning of your Product, Purchaser (customer) acquisition, Planning (your business plan), Proactive execution and Pivoting (changing certain aspects of your business in reaction to market feedback) .
This lesson discusses the proper entrepreneurial mindset and emphasizes the enduring importance of a positive attitude, particularly as a basis for success. There is a detiailed discussion of the self help industry and the emergence of positive thinking. The lesson aslo discusses the problem of negative beliefs, which unfortunately plague all of us as well as the solution of developing positive habits to reinforce positive beliefs.
Perseverance or grit is the single most important quality of the entrepreneur, and is the secret for outstanding acheivement. It is the ability to hold and pursue the same top level goal for a long time. Perseverance is particularly in the Build/Measure/Learn approach to business in which failure is often your best teacher.
Module II Business Planning: Mapping How To Do It
This lesson discusses the customer focused product development techniques. The goal of a startup is to pick out the product(s) (Minimum Viable Product) that customers will pay for as quickly as possible. Your product starts with your vision, which is then guided by reseach and product positioning.
This two part lesson will address the Purchaser acquisition process, in which your business attracts and retains purchasers or customers. There is also an in depth discussion of the various purchaser acquisition channels, which includes content marketing (blogging, videos), social media marketing (organic and paid), search engine optimization (SEO) and pay-per-click (PPC), email marketing, advertsing and public relations. There is also a presentation on measuring the key Performance Indicators or KPI based on your marketing activities.
Your research and analysis from the previous lessons will culminate in the preparation of your business plan and extensively discussed in this two part lesson. Your business plan will reflect the problem that your business solves and well as an analysis of your industry and target market. The plan also includes a financial summary for your business. Also, as part of a course bonus, there will be a special one hour course on financial accounting fundamentals in the form of the Accounting Whiz Kid course. There is a presentation of both the Lean Business Plan, for those wanting to start their business quickly as possible, and the more detailed Traditional Business Plan, for those who are seeking outside funding or investors.
Learn financial accounting in one hour with the amazing Accounting Whiz Kid course which greatly simplifies accounting from the bulky testbooks.
You will be a much better entreprepreur by becoming financially literate, that is comfortable with balance sheets and income statements. Note that double entry bookkeeping can be a bit tricky with accounting debits and credits which are the opposite of bank statments. The vusually appealing Accounting Whiz Kid course is completely free as a bonus.
Module III Execution : Doing It
Execution of your business plan is the focus of this module and the importance of being proactive. The entrepreneur needs to act decisively and even heroically to help drive the results of the business. This course will teach you that even if you don't feel like a hero; then fake it, not just until you make it, but fake it until you become it. This module will give tips on being proactive, whcih gives your business has a much greater chance of success. Some of these tips include the 80/20 Pareto principle, techniques for overcoming resistance and rituals to help you become a proactive hero.
Pivoting involves changing certain aspects of your business based upon market feedback. All businesses pivot to some extent, which can involve tweaking the marketing message to a major change in direction of the business. The module will address items such as when and how to pivot and as well as effective pivoting strategies.
About the teacher
TimBurns
Tim is an accomplished and recognized business professor, speaker, and author with a track record of enlightening business groups and professionals. His expertise as a Certified Public Accountant and Attorney, specializing in small business tax and planning, has guided countless entrepreneurs towards success.
Tim has served as an Assistant Professor of Entrepreneurship at the prestigious Tulane University School of Business and has also taught accounting and entrepreneurship at Loyola University and the University of New Orleans.  He is the author of Break the Curve: The Entrepreneur’s Blueprint on Small Business Success and entrepreneurship.com. He also recognizes the integral role personal development plays in achieving triumph. As a passionate advocate of self-management skills such as goal setting, optimal performance, and perseverance, Tim has devoted years to studying and presenting on this crucial topic. His self-development book , Mid-Life Tune Up, is designed to empower individuals to reach their full potential.
Tim recognizes the undeniable truth: achieving business success requires proficiency in both entrepreneurship and personal growth. That's why his courses offer a holistic approach that equips students with the comprehensive skill set needed to thrive in today's competitive world.
For Tim, the hero resides within each and every one of us. His ultimate goal is to unlock the hero within his students, empowering them to conquer the business world and live the life they've always dreamed of. Through his transformative e-learning courses, Tim invites you to embark on a journey of self-discovery, knowledge, and unwavering success. Are you ready to unleash your inner hero? Join Tim's courses today and embark on a remarkable path to greatness.
